The event was organized under the theme – “Windows10 devices.

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They are not just “state-of–the- art”, they are art.

The idea behind the theme was not to just showcase the various form and design factors of the devices, but also the fact that due to various applications available and touch friendly features, these devices were just right for anyone to promote and nourish their own creativity.
The event was hosted in lines with the theme in one of the most famous Italian art galleries Sconci – which had recently opened in Dubai.
The gallery was a highly publicized one as it had recently opened and there was enough media activities in the form of press releases by the gallery itself as well as Dubai Design District, the newly formed free zone to promote creativiy.