Bacardi reserva

In keeping with the spirit of its Latin American origins, the company’s premium dark rum Bacardi Reserva’s launch coincided with a Salsa dance festival conducted by Congresso Bacardi De La Salsa, specially flown in from Latin America, which performed in major cities in the country. The cities included Mumbai, Bangalore, Goa, Calcutta, Delhi and Gurgaon.
The launch of Bacardi Limon is marked with a series of high profile parties and fashion events in various cities to highlight the essence of the brand. Manish Arora, India’s leading fashion designer showcases his interpretation of Bacardi Limon in a unique fashion event with large number of nation’s top models gathering together for an exclusive fashion show to be held at various cities. The product is promoted through peerless and effective promotions to reinforce the contemporary and stylish image of the product.

Bacardi Breezer:The advertising campaigns invoked images of sunny beaches, hot summer days, relaxing in hammocks and deserted islands with the consumer benefit being "to cool off